Privacy Policy - Meravideo

1. Introduction

At Meravideo.com, we are firmly committed to protecting your privacy and safeguarding your personal data. We recognize the importance of maintaining the confidentiality, integrity, and availability of the information you entrust to us. This Privacy Policy sets out how we collect, use, disclose, and protect your personal data, ensuring compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Our goal is to uphold the highest standards of privacy and transparency when you interact with our website.

2. Scope of the Policy and Role of the Data Controller

This Privacy Policy applies to all users of the Meravideo.com website and associated services. For the purposes of the GDPR, the data controller responsible for processing your personal data is Meravideo.com. All inquiries regarding the processing of your data should be directed to our designated contact email: [email protected].

3. Categories of Data We Process

We collect and process the following categories of personal data to provide and improve our services:

a) Usage Data
Includes data such as your IP address, browser type, operating system, access times, referring URLs, page views, and interactions with the website.

b) Account Data
Covers personal identifiers such as full name, physical address, email address, and phone number, typically supplied at registration or purchase.

c) Profile Data
Encompasses preferences, saved content, purchase histories, and behavioral patterns such as viewing habits and content interactions.

d) Communication Data
Involves records of your interactions with us, including customer support messages, submitted queries, and chat transcripts.

e) Technical Data
Relates to the devices you use to access Meravideo.com, including device model, operating system version, browser settings, screen resolution, and system configurations.

f) Transaction Data
Includes payment details (processed via secure third parties), service delivery information, and order confirmations.

g) Preference Data
Covers consent records for marketing communications, subscriptions, survey responses, and stated product or content interests.

4. Legal Bases for Processing

We collect and process your personal data in accordance with the following lawful bases under the GDPR:

– Consent: Where you have provided explicit consent, such as opting into newsletters or accepting cookies.
– Contractual Necessity: To perform obligations arising under a contract, such as processing your purchases or providing account access.
– Legitimate Interests: To improve our services, prevent fraud, maintain network security, and enhance user experience, provided such interests are not overridden by your rights.
– Legal Obligation: Where processing is required to comply with applicable laws or regulatory requirements.

5. Your Data Protection Rights

If you are a resident of the European Economic Area (EEA) or a California resident, you are entitled to specific rights under GDPR and CCPA, respectively. Subject to verification, you may exercise the following rights:

– Right of Access: To request copies of the personal data we hold about you.
– Right to Rectification: To correct inaccurate or incomplete information.
– Right to Erasure: To request deletion of your personal data under certain conditions.
– Right to Restriction: To request a halt on data processing in certain scenarios.
– Right to Data Portability: To obtain your data in a structured, commonly used, and machine-readable format.

You may exercise these rights by contacting us at [email protected]. We reserve the right to verify your identity before processing such requests.

6. Security Measures

Meravideo.com is committed to maintaining the security and confidentiality of your personal data. We implement industry-standard measures, including:

– Data encryption both in transit and at rest;
– Role-based access control and authentication procedures;
– Regular cybersecurity audits and backups;
– Staff training to ensure awareness of data protection obligations.

While no system is entirely invulnerable, we apply a comprehensive, risk-based approach to mitigate unauthorized access and ensure data integrity.

7. International Data Transfers

Your personal data may be transferred to, and maintained on, servers located outside your country of residence. Where such transfers occur, we implement appropriate safeguards to protect your data, including the use of Standard Contractual Clauses approved by the European Commission and compliance with applicable jurisdictional requirements under the GDPR and CCPA.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, or regulatory obligations. Retention periods vary by data type:

– Usage and Technical Data: 12–24 months
– Account and Profile Data: Retained while the account remains active
– Communication Data: Up to 36 months, unless required longer for legal purposes
– Transaction Data: Minimum of 7 years for tax and compliance purposes
– Preference Data: Retained until consent is withdrawn or updated

9. Cookie Policy

Meravideo.com uses cookies and similar tracking technologies to enhance user experience and analyze website performance. Cookies used include:

– Essential Cookies: Required for site functionality, such as login and cart management.
– Functional Cookies: Enable personalized features and language preferences.
– Analytics Cookies: Gather anonymized usage statistics to improve website performance.
– Performance Cookies: Monitor site responsiveness and usage trends.

10. Cookie Management and Compliance

You can manage your cookie preferences through our Cookie Consent Manager or adjust your browser settings to control or block cookies. For users in the European Union and California, we obtain explicit consent for non-essential cookies and provide appropriate opt-out mechanisms in compliance with GDPR and CCPA frameworks.

11. Children’s Data

Meravideo.com does not knowingly collect personal data from children under the age of 13. If you are a parent or legal guardian and believe your child has provided information to us without your consent, please contact us immediately at [email protected], and we will take prompt action to delete such data.

12. Policy Updates

We reserve the right to modify or update this Privacy Policy as required by legal developments or operational needs. You will be notified of material changes through the website or direct communication where appropriate. Continued use of the site after such changes constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions regarding this Privacy Policy, your personal data, or wish to exercise any of your rights, please contact us at:

Email: [email protected]

We are committed to full compliance with applicable privacy laws and welcome any inquiries or concerns related to your data.